Responsibilities:
RESEARCH
DEVELPOPMENT
FINAL DELIVERABLE
Over the past year MB had under gone a brand refresh with updates to the color palette, messaging and guidelines. The last piece of the puzzle was updating the original enso logomark to stand alone on app tiles, websites and to be paired with the wordmark in corporate placements.
Touchpoints from core software, web pages, favicons, social channels, app tiles and splash pages would all be refreshed.
A team of five designers explored the competition and developed hundreds of concepts, narrowing down to five key directions.
We focused on creating a symbol that would resonate across fitness, beauty, wellness, and both B2B and B2C markets. The logo needed to be unique, scalable, relevant, and timeless. Proudly, I led many concepts and played a key role in finalizing the official logo.
We cast a very wide net of ideas in the beginning before narrowing down our focus. Once we landed on decent territories to explore, we relied on our executive team, enterprise customers and user testing to narrow our selections down to 5. My concept of a playful "M" in motion was the winner that I eventually carried to fruition and is now the current logo.
© Stephen Brooks
2025