Responsibilities:
PLANNING
DESIGN
PRODUCTION
ANIMATION
Online display and social ads need a refresh for aging MB creative and to support the launch of a new ABM strategy. 5 audience segments have been identified and targeted design and messaging was needed for each. Additionally, "objection handling" and competitor ads were added in as testing variables.
A message focused design was implemented across the 5 segmented groups. The visuals supported the copy with vertical imagery and simplified UI to give context but not overwhelm or clutter the assets.
As the campaign rolled out, different brand colors were emphasized to reduce viewer fatigue.
