Responsibilities:
RESEARCH
ANIMATION
VIDEO EDITING
AUDIO EDITING
FINAL DELIVERABLE
I spearheaded creative design, animation and editing for MB's 2024 Q4 brand video campaign for Youtube Google PMAX, and CTV.
This was the first campaign with the new green brand palette and product, solutions focused messaging.
3 Lengths, 3 aspect ratios and 5 localized languages were delivered and ending up driving 33% of all marketing opportunities that quarter.
A grid/bento box design approach was used to highlight three distinct customer industries as well as B2B and B2C solutions.
This allowed for many modalities to be viewed at a glance and made a complicated story more conscience.
A mix of animation, onscreen copy and brand footage allowed it all to come to life.
As a part of the NASDAQ wellness week I created a brand video using the styling from our Q4 campaign to play on a 7 story screen in Times Square, NYC.
© Stephen Brooks
2025